Press Release: UK PULSES FORMED BY SENOVA AND WHERRY & SONS (12/04/16)
UK Pulses, a newly formed joint venture between Senova and Wherry & Sons, is to specialise in the development, production and commercialisation of pulse crops.
The new company will combine the strengths and expertise of the two private businesses, so that best use is made of Senova’s marketing and commercial skills, leaving Wherry & Son free to concentrate on its international pulse trading operations. As a result, pulse varieties previously marketed by Wherry & Son – including the top selling winter bean Wizard and the very high yielding newcomer Bumble - will be transferred to UK Pulses, which will be managed by Senova.
According to Dan Wherry, the alliance will allow the new company to gain critical mass, which is especially important with minor crop species.
“By adding our germplasm and variety experience to Senova’s specialist seed activities, UK Pulses will be able to access and make good use of new breeding technologies.”
“A breeding alliance with IBERS in Aberystwyth is already up and running, with good effect, and the first results of this will be evident when new varieties are released in the next few years.”
Senova’s commercial director Jeremy Taylor points out that strengthening the company’s involvement in the pulse seed sector is a good move, with peas and beans having an increasingly important place in farm rotations.
“This alliance comes at just the right time. We will be able to offer a good portfolio of winter and spring pulse varieties, with various end market uses.”
“Looking further ahead, there are going be plenty of exciting opportunities for protein crops. UK Pulses will be well-placed to take advantage of those.”
That’s a view shared by Doug Harley of the Alexander Harley Seeds Group, Senova’s parent company, who adds that increasing the company’s pulse market share had been a goal.
“We are delighted to be joining forces with Wherry & Sons, as we have a firm belief in the future of pulses and their place on UK farms.”